Easily Apply Foundation
to Look Fabulous
This is it! The most important part of your makeup regime: knowing how to apply foundation to give you the best chance of looking 'fabulously flawless' (just like all the advertising promises).
However, if you do not lay the right foundation, it will not matter how skillful you are at applying your eye-makeup or defining your lips; you will not look as good as you could and you know that’s true, don’t you?
Foundation should be worn to even out skin tone and enhance what nature gave you.
Although it comes in every colour, texture and formula to suit every complexion, we have all seen someone wearing a colour that is too light, or too dark, pasty pink or worst of all orange.
Knowing how to apply foundation is the first lesson some women have never learnt, sadly.
Not only do we get the color wrong, we can look like we are wearing a mask or look ‘cakey’, accentuating the very flaws we are trying to cover.
When you pick the correct color and formula your skin will have a flawless, healthy glow and a more natural look.
Find out Your Right Foundation Colour Now!
Which Formula is Right For You?
Like our ever-changing moods, our skin changes too.
A formula that is perfect for me in winter does not work well at all in summer so it is important to know how your skin reacts to the different seasons and knowing how to apply foundation so you always look your best.
What about your skin type?
Those with oily skin and larger pores will find that a powder foundation works best. For those with dry or more mature skin, a cream or liquid formula will hydrate and smooth the skin without looking overly done.
What is The Best Coverage For You?
Basically there are three major types of weights available. The term ‘weight’ refers to opacity and is directly correlated to the coverage results obtained when you apply foundation to your skin.
Sheer Sheer coverage is lightweight and provides minimal coverage of the skin as well as being the softest and least noticeable.
Medium Medium coverage is the standard formula and can be used sparingly for less coverage or built upon with other products, such as powder, for a more opaque, heavy coverage.
Heavy Heavy coverage will cover almost any imperfection in the skin and is usually on par with the texture of a concealer. As you can imagine, a good color match is especially important here.
The Most Popular Types For Mature Skin
Stick: This is a cream foundation and concealer in one. It works well for normal to dry skin, provides more coverage and is quick to apply.
Liquid: This is the most popular foundation because it works for practically everyone, gives good coverage and has many formulas to choose from: normal, dry, combination and oily.
Cream: This can be used as a concealer and a foundation because it gives great coverage. Mostly used on dry skin because it is thicker and has a heavier consistency.
Mousse: Mousse foundation is a cream foundation with a whipped consistency. It gives a lighter coverage and is great for older skin because it doesn't settle into fine lines. Yeah!
Tinted Moisturiser: Tinted moisturiser has a little added color and gives minimal coverage.
Cream to Powder: Used mostly for oily skin and is a fast alternative to liquid.
Before You Apply Foundation
For the best finish, and we wouldn’t settle for anything less, first prepare your complexion with your well-chosen anti-ageing skincare range, then use this secret weapon ... Primer
This is easily the best makeup primer I've ever used.
One small squirt and your whole face is covered.
Visually diminishes the appearance of fine lines and pores, creating a canvas for flawless makeup application.
Test it for yourself. Take a photo without using primer, then take another photo after you've applied primer and re-applied your makeup. You'll see the difference.
Although many advise to apply concealer before foundation, I prefer to apply concealer after foundation. If I apply concealer first, I end up using way too much because I can see more of my blotches and want to cover all of them.
Moisturise: On clean skin, apply a thin layer of lightweight moisturiser and allow it to be absorbed. Avoid using a heavy cream or anything super-emollient that feels greasy to the touch. After a few minutes, drape a tissue over your face and gently press to absorb excess.
Primer: I love primers because they help to seal in the moisturiser and smooth your complexion making whatever is applied afterwards look better and last longer.
Apply a small amount (pea- sized) to the centre of your face and work outward, blending well. Wait a minute or so until it's completely absorbed before applying concealer and foundation.
Concealer: To hide dark under-eye circles, opt for one shade lighter than your foundation. This will also subtly brighten the eye area.
Creamy formulas are best for under eyes but if you have very dark circles, choose a slightly drier consistency for more coverage.
To cover a blemish, use concealer after applying foundation. In this case, the concealer needs to be an exact match to your complexion or it will stand out and do the opposite of what you're trying to accomplish.
Apply with a pointed concealer brush, for the most precision, and gently blend being careful not to remove coverage.
Find out more on how to apply concealer
How to Apply Foundation
There are three ways to apply: sponge, brush and fingers.
Sponge: A sponge is great to give you a light, sheer layer. It makes the foundation very easy to blend, which is a necessity, and keeps your fingers clean too!
The downside is that a lot of foundation gets absorbed, thereby wasting product. It is advised to clean the sponge after every use.
Brush: The brush is my favourite.
Makeup looks perfect when using a brush and I can't really explain why, it just does. Use a
for a couple of days and it will be hard to go back to what you were using before. I clean my brush every week. If you have to reapply your foundation during the day a brush is the best way to go.
Fingers: Fingers are great because everyone has them, you always know where they are and they are inexpensive. I go through phases; mostly I use a brush but sometimes I like the feel of applying foundation with my fingers. This technique can be harder to blend so think of pressing the formula into the skin rather than onto the skin.
Knowing how to apply foundation is a vital skill in enhancing your natural beauty; it can take time and it is time well spent for you to achieve that fabulous flawless look.
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